Unilever's Kibon needed to increase the proximity to its consumers, so they've created a line of design products to be more present in consumer's daily places.
We were chose to develop an e-commerce platform aligned to Kibon's promise to bring happiness to the consumer.
To inspire confidence about selling products, we designed it in a traditional format, but the happiness should be present in the language of the site (images and texts) and in the behavior of some elements.
All texts were directed to the user, questioning, making fun, so the user could feel it more personally, and elements as the product card had funny frame-to-frame animations to explore the fantasy into the product.
The freedom to make an online store based on happiness made us think outside the box to create a different way to sell products. Funny project.
UX Lead / C. Direction: Mauro Belucci
UX Design: Felipe Accorsi and Philip Rinaldi