Netshoes is already known as an excellent e-commerce site to buy sport accessories and also market leader, so trying new ways to offer the best buying experience is one of the strategies to keep the leadership.
The Builder is a tool to personalize soccer shoes (the site already has a tool to personalize soccer shirts) and our mission was to make it intuitive, easy and fun to use.
The Builder was designed to make the task faster, easier and more interesting, showing in real-time the changes done in the product. That's why we made it all in one page and condensed in the first scroll, to give the user a perception of "controlling system", closer to the real world.
To look cleaner, we condensed the controllers in one place, and each step replaces the last one so it doesn't cover the soccer shoe. We added some ludic elements, like the soccer field in the step by step page and the floating soccer shoe in the main page.
This project was very fun to design since it is a powerful tool for consumers and the business itself.
UX Lead / C. Direction: Mauro Belucci and Mariana Dias
UX Design: Felipe Accorsi, Gustavo Terra, Jamile Marcellino and Murillo de Paula