This project was meant to be just a facelift, keeping the functionalities already implemented. But we found an opportunity to make it aligned with the company's promises to be not just a bookstore chain, but a content company.
At first we tried to imagine the best place to sell books online, and the first conclusion was to bring advantages from the physical bookstore like browsing inside a book and add it to digital advantages like cross-content, big data, and images and video information formats. After card sorting and navigation tests, we created a new categorization for it, clearer and more intuitive.
We also created cross-content modules to bring all information from the universe of the product. In a book's page for instance, we designed a module to show author biography, other books from him, other products related to the book (like toys, movies, etc.), videos from events with the author, etc. This way, the user wouldn't need to go to other sites to browse more information about the story, the author, or even readers comments and reviews.
This features were applied to other products, like movies, electronics (comparisons, step-by-step educational infos, etc.), music, etc.
Of course it was not easy to change the way the products were registered in Saraiva's system or the way they were categorized, but we really believed in it as a turning point to the business.
This project made me realize that quality content is one of the best ways to keep the user in the site and increase the chances to increase sales.
UX Lead / C. Direction: Mauro Belucci
UX Design: Felipe Accorsi, Gustavo Terra and Thomas Camargo