I'm A DesignER OPENED TO NEW ExPLoR🚀TiONS THROUGH GRAPHIC DESIGN AND Creativity.
I believe in the power of design to achieve business goals.
With over two decades in communications, I've navigated through businesses of all sizes. I've been on the agency side for 18 years (Agência Click and F.biz), and 4 years on the client side (Wildlife Studios).
Within creative teams, I've donned various hats - from art director to creative supervisor - fostering narratives and visual campaigns. Guiding user experience teams towards digital innovation through design thinking methodologies has been also a chapter of my career. Moreover, as a brand design lead, I've steered the development of institutional brand graphic initiatives, shaping identities that resonate.
This journey has not only equipped me with a broad technical vision but also instilled a deep understanding of the relationship between communication and business operations.
A strong brand needs to be consistent, clear, and creative across all its channels
Starting point
Yet, I don't believe in silver bullets but in continuous and consistent improvements from a good set of resources, data, and the will to try new things.
DESIGN HAS TO BE ANCHORED IN CREATIVE & ACTIONABLE IDEAS CONNECTED TO CLEAR GOALS, SO THE RESULTS CAN BE MEASURED PROPERLY AND THE SOLUTIONS CAN EVOLVE THROUGH TIME.
Second benefit